Those artists who are of particular interest to me are those who are under the radar, shown in obscure places, or not show at all. And buying these near emerging or overlooked artists is both really important and incredibly worthwhile.
Firstly, they need the money - they are inevitably not wealthy and each sale enables them to make more work - this kind of patronage and support has a long and venerable cultural history and is mutually and socially beneficial.
Secondly, each time you buy their work, add it to collections and enable them to show again, you are increasing their profile, thereby causing the very thing that both you and they want. Artworks and artists partly gain their credibility through the collections they're held in and the exhibitions that they are part of. It improves their provenance. If you wish to raise the profile of an artist that you are interested or invested in, then to show them in exhibitions and collections with artists that already have recognition is invaluable. You can help create the very recognition that you hope the artist will gain.
If there is any need for intelligent and thoughtful art in your home or offices then please contact Greg Rook Advisory. I have no doubt that great, contemporary art work would benefit your family, staff and clients as well as the exhibiting artists.
"Greg's insights enabled us to reinvigorate our portfolio with confidence and support some exciting new talent." Tom Hall, Chairman Pax Holdings Ltd.
"GRA is excellent at discovering under the radar artists whose work is available at reasonable cost and who, we believe, stand a good chance of increasing in value due to their quality." Howard Bilton, Chairman Sovereign Art Foundation